Alberta -- We’ve Listened to You.
At Earls, we listen to consumers and stakeholders. And over the last week we’ve had a lot of dialogue.
We made a decision to offer our customers beef that has never been treated with antibiotics or growth hormones and that meets specific, audited standards for animal care. We stand by that decision.
We set out to find a source of beef to provide us with the quantity of cattle we need, we found one in Alberta, but the supply was limited, so we found a supplier in the US who could supply what we needed. Since then, you’ve told us that sourcing locally is very important. We have had ranchers reach out to us to help supply us with product from Alberta.
We are committed to sourcing as much beef as we can from Alberta that meets our requirements and we will work with cattle ranchers to build supply.
We’ve made a mistake. We want to make things right.